Included Health needed a scalable way to reach diverse member populations with relevant, timely communications.

I helped execute the strategy and messaging for a claims- and eligibility-triggered email engine, which was adopted by 150+ enterprise clients, and consisted of 20+ condition-specific campaigns.

This system supported more than 10 million targeted deployments annually to client audiences. I also supported SEO and AIO growth, growing non-branded web traffic by over 650% and organic web traffic by 183%.

These combined contributed to over 150,000 monthly visits and generated multimillion-dollar revenue growth.