Project Management
The problem.
Clients looked to Included Health to guide their employee engagement efforts throughout the year. They needed to get their employees engaged and active to see a return on their investment.
As an entirely new player in the healthcare ecosystem, the challenge for Included Health was both to increase brand awareness throughout the year while capitalizing on key moments.
My role.
I defined a standard engagement strategy, working with strategic clients to accommodate for customizations. I then set up working plans to create quarterly, annual, and custom content to fit the needs of all clients .
The result.
I spearheaded a project plan that resulted in the creation hundreds of assets, including emails, print and digital, landing pages, white papers, and client benefits guide—all delivered on time and uploaded to the content management system. This strategy was developed in conjunction with key client stakeholders, ensuring their needs and expectations were met. I developed the timeline, built out RASCI charts, and kept the team aligned and moving to achieve a successful deployment.
