SEO
The problem
To meet revenue goals, additional virtual care visits were needed through Doctor On Demand, a company Included Health owned. Therefore, more traffic to the website and engagement with the app were needed.
The solution.
Working with the web team, I identified high-intent keywords likely to convert members in active need of treatment. After creating a list of high-value keywords and evaluating priority according to seasonality and ROI, I build out a robust conditions-specific blog to convert readers into active patients.