Product Launch

Walmart and Google were key clients of Included Health, and each needed to launch an innovative product to their employees. Walmart launched Virtual Primary Care, and Google launched All-Included Care®. To justify the investment in Included Health and achieve performance goals, a major uptake in employee needed was needed per client.

My role

I developed and executed the content strategy for both clients. I identified target personas, built custom campaigns, and defined product positioning for these new products. I also worked with key executives to create alignment and understand the key issues at stake.

Walmart Results

Drove adoption among ~1M employees and contributed to 11% reduction in healthcare costs and 38% reduction in hospital costs

Google Results

Achieved 80% household registration, 47% clinical engagement, and 22% monthly engagement among 150,000+ employees

All-Included Care Results

Google was the first, but the not only client to launch this new innovative service. In total, I helped drive adoption of this first-of-its-kind healthcare model by more than 300,000 users, achieving 75% engagement among high-cost claimants and 4.9/5 satisfaction rating