Content Strategy:Open Enrollment

Open Enrollment

The problem.

Open Enrollment is the key moment for benefits leaders. It’s the time when the most engagement will occur with employees. To reach internal goals and client performance goals, it was essential that Included Health develop a high-performing content strategy scalable across clients.

My role.

I led the content strategy and content development for this campaign. I took a deep dive into past campaign performance, developed and researched key personas, developed messaging framework, and built member journeys.

The content strategy I developed achieved organization-wide buy-in with increase client opt-in and member engagement. It was successfully deployed and built ahead of schedule.